One thing deserves your attention
Customer signal · Retention
Your fastest-growing customer segment is beginning to slow.
Revenue remains up 18%, but repeat purchase frequency has declined for three consecutive months.
The decline is concentrated among customers acquired through your highest-cost channel.
AURA judgment
Acquisition is masking a retention problem.
Direction
Pause the planned channel expansion until the retention pattern is understood.
Show me the reasoning
What changed
Repeat purchase frequency fell 7%, 9%, then 12% across the last three monthly cohorts.
Why it matters
New acquisition is keeping topline growth positive while the underlying customer relationship weakens.
What I recommend
Hold expansion for two weeks and isolate whether channel promise, onboarding, or product fit is driving the change.